Privacy policy
Digital Fitness Hub — Privacy Policy
Last updated: May 2026
Digital Fitness Hub ("we," "us," or "our") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or make a purchase from our website at digitalfitness.co.ke (the "Website").
We comply with the Kenya Data Protection Act, 2019 and, where applicable, the EU General Data Protection Regulation (GDPR).
1. Information We Collect
Information you provide directly: When you create an account, place an order, contact us, or subscribe to our communications, we may collect:
- Name and contact details (email address, phone number)
- Delivery and billing address
- Payment information (processed securely — we do not store card details)
- Order history and preferences
- Messages and enquiries sent to us
Information collected automatically: When you visit our Website, we may automatically collect:
- IP address and device information
- Browser type and operating system
- Pages visited, time spent, and referring URLs
- Cookie and session data
Information from third parties: We may receive information from third-party platforms we use to operate our business, including:
- Shopify — our e-commerce platform (order and payment processing)
- Google Analytics — website traffic and behaviour analysis
- Google Ads — advertising performance tracking
- Meta (Facebook/Instagram) — advertising and audience insights
- WhatsApp Business — customer communication
2. How We Use Your Information
We use your personal data to:
- Process and fulfil your orders and handle payments
- Communicate with you about your order, delivery, or enquiry
- Send marketing communications (newsletters, promotions) — only with your consent
- Improve our website, products, and customer experience
- Analyse how our website is used (via anonymised analytics)
- Comply with legal obligations and protect our business from fraud
3. Legal Basis for Processing
We process your personal data on the following legal bases:
- Contract performance: To process your order and deliver your purchase
- Legitimate interests: To improve our services, analyse website usage, and prevent fraud
- Consent: For marketing communications — you can withdraw consent at any time
- Legal obligation: Where required by Kenyan law or regulation
4. Sharing Your Information
We do not sell your personal data. We may share your information with:
- Service providers who help us operate our business (e.g., delivery companies, payment processors, our e-commerce platform Shopify) — bound by confidentiality obligations
- Advertising platforms (Google, Meta) — in anonymised or aggregated form for ad performance measurement, only with your consent where required
- Legal authorities — where required by law, court order, or to protect our rights and the safety of others
5. Cookies
We use cookies and similar tracking technologies to improve your experience on our website. These include:
- Essential cookies: Required for the website to function (e.g., shopping cart)
- Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
- Marketing cookies: Used to show you relevant ads on other platforms
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.
6. Data Retention
We retain your personal data for as long as necessary to:
- Fulfil the purpose for which it was collected
- Comply with legal, accounting, or reporting requirements
Order records are typically retained for 7 years in line with Kenyan tax and business regulations. Marketing preferences are retained until you unsubscribe or request deletion.
7. Your Rights
Under the Kenya Data Protection Act, 2019 (and the GDPR where applicable), you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Delete your data (subject to legal retention obligations)
- Restrict or object to certain processing
- Data portability — receive your data in a portable format
- Withdraw consent for marketing at any time
To exercise any of these rights, contact us at:
Email: sales@digitalfitness.co.ke
Phone: 0748 717 436
We will respond to your request within 30 days.
8. Children's Privacy
Our Website is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted personal data to us, please contact us and we will delete it promptly.
9. Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or loss. These include secure HTTPS connections, access controls, and regular security reviews.
No internet transmission is completely secure. While we do our best to protect your data, we cannot guarantee absolute security.
10. International Transfers
Our website is operated on Shopify's global infrastructure. Your data may be processed in countries outside Kenya, including the United States and European Economic Area. Shopify maintains appropriate data protection safeguards for such transfers. By using our Website, you consent to this.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will notify you by email or a prominent notice on our Website.
Continued use of our Website after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us
For any privacy-related questions or to exercise your data rights:
Digital Fitness Hub
Email: sales@digitalfitness.co.ke
Phone: 0748 717 436
Website: digitalfitness.co.ke